Tony Rhie


Tony is a Partner of Alliance Consulting Group and leads the firm's Consumer Goods and Food and Beverage practices. He holds an M.B.A. from the J.L. Kellogg School of Management at Northwestern University and a B.S., magna cum laude, in Finance and Marketing from the Wharton School of Business.

In his over 25 years in strategy consulting, Tony has led a wide range of engagements for clients focused around areas such as innovation growth strategies, profit improvement, and marketing and sales effectiveness. His clients have included working with iconic brands in soft drinks, transportation, candy, restaurants, toys and gaming and themed entertainment; along with niche companies in beverages, retail footwear and natural and organic foods. Recent assignments have included repositioning a major cruise line, finding profitable new growth opportunities for a leading beverage manufacturer, and improving the marketing effectiveness for a leading toy and gaming company.

Prior to joining Alliance, Tony was a consultant with The LEK Consulting Group where he specialized in value-based management and mergers and acquisitions strategies.