Retail & eCommerce
The retail & eCommerce market is continuously evolving and facing new challenges. Shifts in the economy, changes in consumer preferences, emerging technologies, and new business models are rapidly redefining winners and losers. The ability of players, such as category killers, discounters, and luxury houses to anticipate these changes is critical to their survival and prosperity.
Our work has defined distinct phases in the retail life cycle. We help forecast the trajectory for each retail industry and develop successful action plans for market area strategies, customer segmentation schemes, product category expansions, geographic entry plans, and strategic realignment processes.