Strategic planning in the consumer goods sector is challenged by organization complexity, as businesses can operate multiple brands or divisions, target diverse consumer groups, serve broad geographies, and leverage a range of distribution channels. Across the industry, shifting market dynamics, including rapidly changing channel dynamics, are compelling companies to adjust their strategies.
Our consumer goods practice leverages rigorous, fact-based market analysis to help clients sharpen competitive strategies, increase rate of innovation, improve operational performance, and navigate evolving market dynamics. We excel in growth strategies, product positioning, brand effectiveness, innovation, channel/customer performance, operational efficiency, and international expansion. We serve an extensive range of industry segments including household products, health and beauty, apparel, and consumer electronics.