beauty & personal care

Within an evolving beauty & personal care landscape, companies are faced with navigating a range of marketplace realities to drive discovery, communicate differentiation, acquire & retain a loyal, high-value consumer base and encourage brand advocacy.

Alliance has experience in collaborating with a variety of client types across the beauty & personal care industry ranging in growth stage – from early-stage pre-launch concepts to DTC-native brands to established category leaders – and sub-sector focus (e.g., cosmetics & accessories, skincare, haircare, fragrances). Our experience also extends into beauty services (e.g., med spa, lash & brow services). With our core capabilities, we support clients across strategic (e.g., strategic planning, product commercialization, GTM strategy) and transaction (e.g., market studies, brand studies, commercial due diligence) assignments to drive high-impact insights and results.