Maximizing Sales Force Effectiveness
Maximizing Sales Force Effectiveness

by Brad Dufour & Michael Norkus

Emerging from the recession, there is an opportunity and in some cases a necessity to fundamentally rethink the sales force.

In this time of change, we have identified six levers to maximize sales force effectiveness which if properly executed can lead to significant value capture and market position improvement.

This presentation outlines key insights around areas such as improving lead management, enhancing pipeline management and increasing premium mix selling.

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