Rebooting The Business In A Challenging Market Environment
Rebooting The Business In A Challenging Market Environment

by Brad Dufour & John O'Reilly

Faced with a feeling of free-fall in an economic downturn, companies are challenged to understand recessionary dynamics and summon the courage to step up to the challenge of survival and growth

Succeeding during a recession requires “rebooting” how business is done. We consider example “reboots” through the lenses of changing consumer value perception, changing distribution landscapes, pressure on price, and need for innovation

We have developed field-ready programs and support tools to help clients create a winning “reboot.” This presentation outlines an approach that is relevant and applicable to companies across industry sectors.

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